As with many fairy tales, my story begins with “Once upon a time...” I did my Hotel Management from Goa in India, in the year 1989. Like any other 19- year regular kid, I was clueless why I got into this course. Maybe because I thought I would live my life in and out of five star rated hotels. I would be amongst the rich and famous with that bling-bling world around me, and that’s where I wanted to be for the rest of my life. 

So immediately after graduating from hotel management school I picked up my first job in the kitchen in the kitchen section, but my dream that got shattered within first few months of my new career. I thought I was not born to do this job. I wondered that did I waste my three years of studying Hotel Management. I shifted to service aspect of the hospitality industry.

So immediately after graduating from hotel management school I picked up my first job in the kitchen at Leela Beach Resort, Mobor, Goa. 

But my dream that got shattered within first few months of my new career. I thought I was not born to do this job. I wondered if I wasted my three years of studying Hotel Management. 

At this point of time, my mom told me, which has stuck with me forever. 

“Son, always do what you are passionate about, always offer an excellent value and always serve with love and seva bhava”. 

She quoted the phrase “Athiti Devo Bhava” 

I shifted to service aspect of the hospitality industry. Being an extrovert, I always aspired to interact with people, engage them, serve them with panache and gain popularity.

And then one day, I happen to see the movie “Cocktail” directed by Roger Donaldson, where Tom Cruise works as a bartender by the name Brian Flanagan. (After leaving the Army, Brian Flanagan tries to get a marketing job in New York. But without a college degree, this was not possible. He then decides to start studying for a business degree at the local City College and gets a part time job as a bartender. He realizes that it’s not that easy, but when his new boss Douglas Coughlin teaches him the secrets of the bar trade and they become the most famous bartenders in town.) 

I felt as if I hit the jackpot. That movie was an answer to my dreams. More than Tom Cruise it was Bryan Brown who plays Douglas Coughlin who showed me my path. 

After few years, I walked into a bar in Dubai called “Bourbon Street”, and wondered while being served my drink with flamboyance, flair and panache by a bartendress who winked at me when I tipped her - “Wow, this one here has a real cool job. She is getting paid to be at this party!” Well, at least it got me thinking!

I knew it was my calling and there was no looking back from there. 

It only took me a few days to understand that becoming a bartender in India was not going to be a game but a difficult feat. 

There were no bartending schools to train bartenders in India way back in 1987. So determined I was that I picked up books, learnt nuances of the craft from my senior bartenders, had many mentors to guide me. 

I overcame many challenges from an aspirant’s point of view 

In 1996, I started India’s first bartending school “Institute of Bar Operations & Management” along with Alco- Beverage Catering division under the same flagship. 

Over the years, I upgraded my courses zillion times because I wanted to serve other aspirants seeking this profession to stay updated with latest trends.

I travelled the world to learn and fine hone the craft by working in Dubai, visiting London to do a wine course and attended many Bar shows, studied whiskies in Scotland & Ireland, went to vineyards in France, Germany & Spain to learn about wines, worked in Singapore, Thailand, Hong Kong, Africa, Sri Lanka …. The list is endless. During the journey of 30 years, I have been a consultant and trainer for many liquor and beverage companies like Pernod Ricard, Diageo, Bacardi Martini, Brown Foreman, Beam Suntory, Aspri, Radico Khaitan, Allied Domeq, William Grants, Dabur, Pepsico, Coca Cola and many others.

I have always believed in creating leaders for the industry by focusing on – 

•  Creativity & Innovation in concepts, 

•  Professionalism in terms of workmanship with accountability & 

•  Deliverance of highest quality in product and service 

The above factors have been the key determinants of sustainable competitive advantage for me in the field of teaching bartending and bartending business by creating world class industry leaders delivering exceptional experiences to customers and living a lifestyle of abundance. 

I have mentored more than 16000 students in past 2 decades. The purpose of going online is to reach far and all over to help people change their lives.

In the individual capacity I have been concocting and serving cocktails with panache for the rich and famous, Hollywood and Bollywood celebrities, State heads, corporate organizations and affluent families. 

I have been a speaker, curator and has conducted many team building experiences for corporates like Microsoft, Kohler, Nestle and many other brands. 

Bartending is like a religion to me…. 

You may call me the devil or the saint of this religion. 

Bartending is the only career I can think of that is fun, rewarding, flexible and lucrative!

I wrapped up my bar business overnight and started new beginnings with old methods- training, teaching, consulting and beverage catering. I got my life back. 

Voila! 

Then came 2019, the year of the pandemic, which resulted in shutting all my businesses and also the hospitality industry. It stretched over 16-18 months putting the world on a stand still. All incomes stopped, but all outgoing expenses were still hanging over the head like a sharp sword. I spent all my life long earnings to save my business and supporting my team and their families. No joy as pandemic continued. 

Then, I explored the virtual opportunities as they were on the rise. I got inspired by many but had only one mentor in learning the nuances of online coaching by Siddharth Rajsekhar, who is earning over a million a month by building his own online community of digital coaches.

Voila again! 

I designed my own Bartending & Wine courses. I also designed a course to help other bartenders set up their own bartending business, by understanding & completing the above courses, applying my own experience as a bartender and a trainer. 

But I followed their precise formulas. 

I learnt the art of traffic generation, list building, conversions, copywriting and community building. 

Now I am able to SCALE my business from ZERO to $5000 per month after 3 months and rapidly growing. 

I am on MISSION to help others to achieve their FINANCIAL GOALS, and help them to live a lifestyle of FREEDOM 

I now teach people how to create multiple streams of income by 

•  creating digital products based on their knowledge, skills or experience 

•  creating an online automated sales system to generate leads 

•  creating an impactful influence as brand to generate leads and make sales

I strongly believe I am here to 

•  inspire you and 

•  help you to achieve your goals and fulfil your dreams 

by doing what you love and achieve abundance and freedom for yourself by being be able to inspire and give back the world, the gift of your talents and abilities. I

f you are able to connect with my vision, then let’s be in touch. Follow me on Facebook, Twitter & Instagram. Subscribe to my Youtube channel to get valuable insights to my success secrets & formulas. 

I have found my purpose in life- my Ikigai, to help people have a better-quality life!

I am glad you got to know me better through this page. 

You are truly awesome! 

You are my next success story.

Cheers & good vibes 

Sandeep Verma (Sandy)

Customers today are also looking for unique experiences and niches. Sandy is not only a world class mixologist, his eye for detail and commitment to customer service allow him to raise the standard at even the finest restaurants, hotels and resorts

I have over thirty years in the restaurant industry, I understand the business from all perspectives. I and my team of experienced mixologist teach techniques and proven strategies that will increase revenue while enhancing your guest’s experience. I have worked in and consulted many stars rated hotels and bars pan India and internationally, soaking experiences from 24 countries as far as Africa to Europe to Indonesia, working with finest of bartenders around the globe. I bring that experience to your program

We’ve been in Bartenders & Staff Training and Beverage Catering business for over 30 years and excel in deliverance because we are passionate about it and we work very hard to be great at it. Our teaching methods, knowledge and resources focus on teaching mixology which instills a philosophy that allows bartenders to take pride in their work and begin to regard their jobs as careers. Our program not only breeds staff loyalty and a sense of ownership in your bar program but will streamline service, increase profit and create memorable experiences for your guests

PASSION is a powerful force in accomplishing anything you set your mind to, and in experiencing work and life to the fullest.  Allow your passion to become your purpose, and it will one day become your profession.

The secret to happiness is FREEDOM. The freedom to be yourself is the gift only you can give YOURSELF. But once you do, no one can take it away.

All of your customers are partners in your MISSION. Happy customers are the biggest advocates and become your most successful sales team.